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The Story Behind Tu-Untangle

Why Tu-Untangle?

Have you ever wondered what our name really means?

Tu-Untangle is short for “Turtle Untangle”. It’s a reminder of our mission:
🐢To untangle the turtle—and our planet—from plastic.
🐢To help marine life live free of the waste humans produce.

Our name is our promise: every product we sell is designed to reduce single-use plastic and make a cleaner, healthier ocean possible.

The Video That Started It All

Years ago, a heartbreaking video went viral: a sea turtle struggling while researchers painfully pulled a plastic straw from its nose.

It wasn’t just sad. It was infuriating.
🐢 How did we let things get this bad?
🐢 How many turtles and marine animals suffer out of sight?
🐢 Why do we still use single-use plastic for things we don’t need?

That video changed everything for us. It made us want to act. It inspired the idea for Tu-Untangle.

🎥 Watch the original straw video here

It’s Still Happening Today

Plastic pollution isn’t yesterday’s problem.

In 2024, another shocking video emerged: a sea turtle in Hawaii coughing up a piece of clear plastic as a diver filmed.

Turtles often mistake plastic bags, film, and straws for jellyfish. They eat it, choke on it, or die from blockages and starvation.

It’s 2024—and marine life is still paying the price for our single-use convenience.

🎥 Watch the 2024 turtle video here

Why We Won’t Stop Fighting Plastic Pollution

Plastic pollution isn’t just ugly. It’s deadly.
🐢 It kills marine animals through ingestion and entanglement.
🐢 It breaks down into toxic microplastics that enter the food chain.
🐢 It disrupts entire ecosystems and threatens human health too.

According to the UN, up to 23 million tonnes of plastic end up in our waterways every year. We don’t think that’s acceptable. That’s why Tu-Untangle exists.

Small Swaps, Big Impact

We know you want to help.
🐢 You want to make better choices.
🐢 You want a cleaner ocean.

That’s why we make reusable, plastic-free essentials that make it easy to swap wasteful items for better ones.

Explore Our Plastic-Free Essentials

Join Us in Untangling the Turtle

Our name is a promise.

  1. We want to see a world where turtles don’t suffer for our choices.
  2. Where single-use plastic is replaced with reusables.
  3. Where sustainability is accessible and beautiful.

Every small swap you make helps untangle our oceans from plastic.

Together, let’s do better.

👉 Shop Now and Make a Difference